Marketing and empirical research
Kurssprache / course language: English

Marketing and empirical social research

This course provides a structured overview of the topic of Marketing. You get to know the most important terms and work with conceptual approaches and processes of marketing and empirical social research. You understand how to analyze market situations and to make a forecast. Based on this analysis you learn how to formulate marketing targets and how to reach them using the so called marketing mix: product policy, price policy, distribution policy and communication policy.

The course ran from 2 May to 2 September 2016 as a supervised course. You can still participate in the unsupervised course; until the next run with supervision we unfortunately cannot organize an exam or issue certificates.

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Last modified: Thursday, 30 March 2017, 2:55 PM