Marketing and empirical social research
This course provides a
structured overview of the topic of Marketing. You get to know the most
important terms and work with conceptual approaches and processes of
marketing and empirical social research. You understand how to analyze market situations and to make a forecast. Based on this analysis you learn how to formulate marketing targets and how to reach them using the so called marketing mix:
product policy, price policy, distribution policy and communication
course ran from 2 May to 2 September 2016 as a supervised course. You can still participate in the unsupervised course; until the next run with supervision we unfortunately cannot organize an exam or issue certificates.